The Avatar I created was just your ordinary college student. Whether it be their first time away from home or staying home near campus. I envisioned that my typical customer is a hard-working student that studies late and would like to get a peanut butter and jelly sandwich to get them through the day. With these college students on budgets and have a quick daily life with school, work, organization involvement. 
I envisioned myself very much in this Avatar. I have so much passion and love for this idea. This idea that I’ve had for such a long time. So, in the end, the customer has the same values and beliefs as I do. I truly do believe this is a sandwich that is simple and convenient for everyone with a fair price point so everyone can get delicious peanut butter and jelly sandwich.
Hi Cameron! I love how you created your avatar based off of yourself. I do agree that a lot of college students would find your idea fun, convenient, and tasty! I also made my avatar based off of myself and my close friends; mine was slightly ironic and very exaggerated, however. It makes sense that we would think that people like ourselves would be interested in our products since we like them so much!
ReplyDelete