Existing Market
1.) I think the next step would be selling Jars of the Jam and Jellies. The first start in the storefront then tries to get it into stores.
2.) - In this interview, I learned that this is a great idea and it is believed and thought if I can make great tasting jellies to sell in the store than it could be very successful and can be what brings in most of my profit for the store.
- In this interview, I learned that it can take away from my original business and could hurt it as a whole. But I believe if that’s the case I still have a great profit and will still be in green if this did take away from the original concept of my shop. All businesses need to evolve in some way to continue being relevant and I believe this can be it.
- In this interview, I learned that my price for my jellies might hurt since it won’t be the cheapest on the market due to the nature of being fresh and organic. This might turn people away but also would bring in a good number of customers due to the nature of it.
3.) Based on these interviews I have multiple mixed opinions on adding this new market. I know it won’t be the easiest thing to implement even though it sounds like an easy and simple concept to add. But learning that it’s a possible money-grabber from my original concept and possibly hurting that business. While still having people say that it will complement my original business and make a new product line.
New Market
1.) Since I’m a B2C that delivers sandwiches straight to our customers. I decided to do B2B by selling jellies businesses through distribution centers.
2.) It would be creating our jellies to be solid in stores like Target, Walmart, Publix, ETC. through a distribution center that would deliver to stores that would sell our product.
3.) In this interview, I learned that it might be hard to enter the market due to so many options already and that they already dominate the market.
- In this interview, I learned that I would need to find a way for myself to stand out against all the other brands. They liked the idea of having a brand like mine on the shelf but will need to see how it is marketed to make any advances.
4.) In my interviews, I learned that it would be hard and take a lot of capital to take on the already well-established brands for people to choose me. especially since I have a higher price point. So, I know how I market it is the most important for me to stand against other brands.
Hey Cameron!
ReplyDeleteI have loved your idea for this business venture since the very beginning as I'm a huge fan of the classic peanut butter and jelly sandwich. I love your plan for what's next, and I think you could definitely attract a new market with it. Figuring out how to market is such an important part of finding success. A social media marketing plan is one that would definitely be beneficial for a business like yours. Great job on this post!
Hi Cameron! I love how your interviews allowed you to think about how you can expand your market even more! Maybe you can try another pull factor from all the other brands such as a secret family recipe or all natural with no preservatives to really make your product on shelves stand out. Another fun idea would be for family to make their own jam at your restaurant!
ReplyDeleteHi Cameron!
ReplyDeleteI think it would be a great idea to sell jams and jellies in the future. I can also see this company selling pre made versions of these amazing peanut butter and jelly sandwiches. I think that having these jellies be all natural would not turn customers away, especially because it will show that these are better for you than the big name brand ones.
Cameron,
ReplyDeleteI enjoyed reading and learning about what you think could be a possible new market for you business. I think that your idea for a new market idea can definitely work and benefit your business. I think you have a solid plan for what's next with your business and selling jellies as another product can prove to be a successful revenue stream.