I’ve been interviewing people from Publix where I work at and asking questions to my coworkers. They know this is my baby for a long time, so I found a wide variety.
Interview 1: In this interview, I learned more about the idea of my Jellies being different and how they are fresh and organic from a farmer’s market. I have a close relative that works at farmer’s market where all they do is sell jams which is a huge hit and is where I can partner with him so that we can bring this idea a reality.
Interview 2: In this interview which was very special to me due to this is a close friend of mine and always gives me an honest opinion as she’s heard all my crazy ideas. She believes there is a market here and tells me a story about how she just moved away from home for the first time and is a new place where no friends from college or close to family. She says but here café at her work sells PB&J which she always goes for due to the home feel. But goes on saying that sometimes they’re sold out before she can get one.
Interview 3: In this interview, I learned the importance of standing out and find a way to why I’m different. Since this person brings a PB&J sandwich every day for lunch that she makes from at home. So I need to figure out the price point since it’s cheap to make a PB&J at home. While being able to stand out why get a PB&J at my store.
Interview 4: In this interview, I learned that there is much love for it but hasn’t been quite sold on the idea of a PB&J sandwich bought at a store due to the easiest sandwich to make at home and would have to be special.
Interview 5: In this interview, I learned about people are health conscious and don’t always go for sandwiches due to bread being high in carbs. I can see why people have this view and I mentioned that I have a lot of different types of breads including low carb and gluten-free bread. Then it was brought to my attention about waste since bread doesn’t have the best shelf life. So coming up with that solution will be difficult to an extent while I stay true to my values.
Who: Anyone who has the love for convivence and love Peanut Butter and Jelly sandwiches.
What: A out of this world Peanut Butter and Jelly sandwich that provides goodness and convivence.
Why: The need for a Peanut Butter and Jelly sandwich shop and no longer having a frozen PB&J as the alternate.
Inside the boundary:
Who is in- sandwich lovers, PB&J lovers, excellent convivence for a sandwich.
What the need is- Having to be able to get a PB&J sandwich on the go for convivence while maintaining high standards for a PB&J instead of frozen.
Why the need exists- Since there is nowhere to go to get a PB&J sandwich from anywhere besides the frozen section.
Outside the Boundary:
Who is not- People who don’t like sandwiches or peanut butter.
What the need is not- No one wants to go out to buy a sandwich they can make at home and plan ahead for the day.
Alternative Explanations- Able to buy the ingredients to make at home. Able to buy Uncrustables for on the go.
No comments:
Post a Comment