1.) Interview 1- I learned from this interview that if I go towards college students that they would want some kind of theme/special night that will help it sell.
Interview 2- In this interview, it reinforced that the price point in this segment is significant to have for students on a budget.
Interview 3- I learned in this interview that location would have to be key. Since many factors of convivence for students would be a priority, for instance, a student on campus wouldn’t travel to the other side of Gainesville for a sandwich when alternates are around campus.
2.) I found if I’m going to be in the college student segment, then I need to have a price-friendly menu for students who come in as well as special nights where they can get deals similar to what we see now around campus.
3.) They would buy it from a storefront with cash or with their plastic.
4.) People will instantly know that they made a great purchase with a full tummy of delicious peanut butter and jelly sandwich.
5.) I’ve learned if I’m able to find a central location for students while having a reasonable price point, I will be able to sell to college students and believe it would be very popular.
6.) I think that my idea for the peanut butter and jelly sandwich can be very successful in this market segment of college students. I know I can go many ways with it, but I think if I focus it in a general college area, I believe it will be very profitable.
Hey Cameron, I bet it was hard to narrow down who you wanted to market. I feel like peanut butter and jelly sandwiches are so universal that they would do well anywhere. What did you have in mind for a fair price?
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