1.) I have an opportunity belief in a sandwich shop. Not just in any sandwich shop but a special peanut butter and jelly sandwich shop.
2.) It’s not exactly an essential but there is a lack of specialty peanut butter and jelly sandwich places. The person who is needed is anyone who loves a peanut butter and jelly sandwich. I’ve had this idea for a few years that I’ve always gradually grew upon. As of right now, there are no places that sell a good old fashion peanut butter and jelly sandwich. I believe this is a great opportunity due to a lack of market with about 3 stores outside of Florida.
Interview 1.
3.) PB&J Sandwich lover
4.) - Would you be interested in a sandwich shop specializing in PB&J? Yes
- Is it an need you believe that you are missing? No, because I can make it at home
- Is it an need that you wish you had? No, but when eating a PB&J reminds me of simpler times and is comfort food.
-How long have you liked PB&J- Since they were a kid.
- How are you dealing with this need currently? Uncrustables
-Are you satisfied with that solution? To an extent but would like more than 2 flavors of jelly
5.) I learned from this interview that there is a possible market due to a lack of competition and variety.
Interview 2.
1.) Parent of 2 kids
2.) - Would you be interested in a sandwich shop specializing in PB&J? Yes, mainly for my kids
- Is it an need you believe that you are missing? No, because they make PB&J daily
- Is it an need that you wish you had? It would be nice to not always make the sandwiches
- How long have you liked PB&J- Grew up with them and now I make it for my kids
- How are you dealing with this need currently? Make homemade sandwiches
- Are you satisfied with that solution? It would be nice for someone to take over and make a sandwich.
3.) I learned from this interview that kids love PB&J but so do parents. As they make it for there kids for lunch.
Interview 3.
3.) Average daily person
4.) - Would you be interested in a sandwich shop specializing in PB&J? Yes of course!
- Is it an need you believe that you are missing? Yes
- Is it an need that you wish you had? They would love to eat at a specialty made PB&J shop
- How long have you liked PB&J- Grew up on them.
- How are you dealing with this need currently? Making them herself but would like to go out and buy a sandwich besides a Uncrustable.
- Are you satisfied with that solution? No would prefer someone else making it.
5.) I learned a lot from this interview and learned a lot of insight into how successful my business could potentially be.
7.
-I believe my idea did not change throughout this process of interviews and getting feedback.
- I believe that the opportunity is still feasible and is accurate to my envisioned opportunity.
- I believe it depends on the situation and opportunities. In my situation, I believe I should listen to them but not fully change my idea but still make changes based on their feedback.
Hello, Cameron! I enjoyed your opportunity post. I'm a big fan of a good PB & J sandwich, but I haven't seen many places outside of farmers markets that sell more of a gourmet version. However, this opportunity left me wanting a bit more. When opening, how do you plan to separate yourself from what someone can make in their kitchen? Will you focus on a basic menu, offering just the classics but with the highest quality ingredients? How about something like a "jelly bar" where the customer can have many jams, jellies, and preserves to choose from? What about "extreme" PB & J's that take the original idea and truly elevate it. Regardless of the direction, I'm excited to see where it goes!
ReplyDeleteHi Cameron!
ReplyDeleteI really enjoyed learning about your opportunity belief in the idea of a PB & J Sandwich shop. I am always down to have a tasty peanut butter and jelly sandwich and I have never come across a shop that sells only that. When I was visiting Amsterdam, they had french fries restaurants that only sold fries, and this PB & J restaurant idea reminds me of that. I do like this opportunity but I would also want to see and hear some more about it!
Hi Cameron,
ReplyDeleteYou totally had me at PB&J. I am a huge fan of peanut butter and jelly sandwiches. I have never really had a gourmet version of a peanut butter and jelly sandwich, but I imagine the possibilities are endless! There are so many varieties of bread, nut butters, and even jelly spreads. I look forward to hearing more ideas for your PB& J shop!